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Finally! I have my own Kawaii Shop:)

It’s been a long time since I’ve written. I recently opened a shop in Easthampton, Massachusetts called Kawaii Supply. To my knowledge it is the only shop in New England with the word Kawaii in it.  It has been such a fun, yet challenging experience. The response from the community has been tremendous. I have […]

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Day 13- Owning a Kawaii Shop

This is where I call home for 11 hours a day. Mall hours are notoriously long. It’s been a while since I blogged last. I have been very busy attending to my new business which is located in an entertainment based mall in Massachusetts. I currently rent a “cart” or portable kiosk if you will. […]

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The Squishy Trend

There are entire stores in Japan devoted to the squishy toy. If you are not familiar with them here are a few pictures: These are essentially foamy or gel like toys, that when squeezed, return to their shape or may ooze out a “goo”, that is like filling in dessert. Often, these toys are in […]

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Kawaii Jewelry- So Many Options!

If you are somewhat familiar with the world of kawaii fashion, you know that there are different genres and off shoots from Lolita, to Fairy Kei, Decora, to Dolly Kei. This variety of style is definitely reflected in the variety of kawaii jewelry and I am confidant that whichever style you are into you can […]

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Cute Style

Cute Clothing Picks

Here are some cute things to wear for the summer to fall transition! I love the cheerful yellow with contrasting pale pink and black of this Tokidoki Gudetama t-shirt! This would look so cute paired beneath a blazer or denim jacket. For the more elegant approach and in light of all things astrological -I’m thinking […]

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Opening a Kawaii Shop

For over a year I have run a kawaii merchandise website. Yesterday, I met with a leasing agent at a mall and I agreed to sign a lease next week for a kiosk in their food court. I am really excited, but super nervous at the same time. Sure, it is a risk. Still, it […]

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Cute Style

Make Your Living Space Cute!

An easy way to make your living space more kawaii is by adding non-permanent accessories to your walls. If nails or staples aren’t allowed due to apartment or dorm rules, you can utilize double side tape, plain tape, or removable putty. Restrictions shouldn’t deter you from making your space as colorful and adorable as you […]

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