The Squishy Trend

There are entire stores in Japan devoted to the squishy toy. If you are not familiar with them here are a few pictures:


These are essentially foamy or gel like toys, that when squeezed, return to their shape or may ooze out a “goo”, that is like filling in dessert. Often, these toys are in the shape and likeness of pastries, animals, or animal pastries, like this turtle bun:


These cute and addictive toys usually come attached to some type of chain or key ring for collecting. They seem to attract as many adults as they do kids. Check out this fun video!

What are your thoughts on squishies? I think they are fun, colorful, and they make me smile!


Cute Online Japan Shop based in New England. Kawaii products from Japan and Korea. Jewelry, Backpacks, Plushies, Squishies, K-Pop merchandise, Licensed anime lines, Pokemon from Korea.

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